Optus has teamed up with Oscar winning actor Cuba Gooding Jnr to showcase some of its latest mobile products in a series of online short videos.
The actor, famed for his roles in Jerry Maguire, Pearl Harbour and American Crime Story: The People v. O. J. Simpson, is the star of two multimedia campaigns for Optus, titled Cuba Gooding Jnr’s guide to new phone excitement.
Optus Managing Director of Marketing and Product Ben White said, “Optus is offering a lot of amazing mobile products and to celebrate the excitement our customers feel when they buy a new mobile, we thought it was fitting to ask one of the world’s most accomplished actors to act out some reactions our employees see.”
“From the average person, to an Oscar winning actor, everyone goes a little crazy about getting their hands on a new mobile phone.”
In the series, Cuba goes through a range of emotions from running into the store and begging for the latest device to moonwalking his way to suavely secure the latest phone.
“I really enjoyed working with Optus to shoot this series. Optus gave me the creative freedom to really own the characters and create some fun content,” Mr Gooding Jnr said.
This is the first time Optus has worked with Cuba Gooding Jnr with the campaign due to launch on 22 September 2017.
Click here to view the 60 second video