Optus is expanding its sponsorship of the Melbourne Stars, becoming the Principal Partner of both Men’s and Women’s teams.
This follows an exciting first season for Optus as the Official Mobile Media Partner of the Melbourne Stars Men’s team, which saw the side in their first Big Final after four previous Semi-Final finishes.
Ben White, Managing Director of Marketing and Product at Optus said, “Optus is keen to build on our successful partnership with the Melbourne Stars, by aligning our involvement with the Stars’ vision of ‘One Club: Two Teams.’ To become a partner of both the men’s and women’s sides is a natural progression for us.”
“There is some incredible talent in the team and we are extremely pleased to announce that Meg Lanning joins fellow Stars Kevin Pietersen and Glenn Maxwell as Optus Ambassadors who will feature in our upcoming marketing campaigns this summer,” Mr White said.
Melbourne Stars Chief Executive, Clint Cooper acknowledged the support of Optus and was pleased to see the partnership grow.
“Optus has been a fantastic Principal Partner, and we are thrilled to have them on board for the WBBL season as well,” Mr Cooper said.
“It’s another exciting year for the club, and we’ve got some of the best players in the world ready to showcase their talent across Australia, thanks to Optus our fans won’t have to miss a minute of the action all summer long.”
“Over the past 12 months we’ve seen incredible growth for women’s cricket, and we’re lucky to have a partner in Optus who were open to seizing the opportunity to support women’s sport. Optus are leaders in innovative sponsorships and we’re proud to have them on board,” said Mr Cooper.
The partnership sees Optus featured prominently on both match and training uniforms for the BBL and WBBL teams as well as ground signage and activation opportunities at matches plus player appearances to support the partnership.
Optus Sport will stream 47 matches of the Rebel WBBL|02 season. Matches will be shown on Optus Sport 2 via the Optus Sport App and through Yes TV by Fetch.
Eligible mobile, mobile broadband and home broadband customers with an Optus Sport subscription will be able to watch 47 of the Rebel WBBL|02 matches live, plus replays of the remaining 12 matches, as well as get access to classic matches, extended match highlights, in-depth game analysis.
Customers can get Optus Sport for just $15/month on selected plans $30 and above (minimum cost over 12 months is $540 on $30 mobile plan). Optus Sport is included at no extra cost on selected plans $85 and above (minimum cost over 24 months $2,040 on $85 mobile plan).
Lindsay Clement-Meehan / Gabrielle Crittenden
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