Optus today announced the appointment of Ben White as Managing Director, Marketing and Productfor Optus’ Consumer business.
Ben will be responsible for Optus’ consumer mobile and fixed products, TV and entertainment services, brand and communications, analytics and insights and innovation. The teams Ben leads are responsible for overall product development, go-to-market execution, and customer base management for Optus across the Consumer and Small Business segments of the market. Ben will also have responsibility for Optus’ wholly-owned brands Virgin Mobile and Vividwireless.
Allen Lew, Optus Chief Executive Officer, said, “After a global search, I’m pleased to announce Ben’s appointment to this key leadership role. His deep knowledge of Optus and the Australian telecommunications market will ensure we are well positioned to drive consideration of Optus by delivering innovative solutions that entertain customers and enhance their lives.”
“Over the past several months, Ben has been the driving force behind Optus’ recent successes including Yes TV by Fetch, Optus Music, Home Wireless Broadband, and our refreshed brand. With his extensive product and marketing background, Ben is well-placed to lead the next phase of our transformation starting with the launch of the English Premier League.”
Ben White, Managing Director of Marketing and Product at Optus said “I’m delighted to be appointed to this role. This is an exciting time to be part of Optus and I look forward to leading the team as we continue to transform our brand into a mobile-led entertainment business.”
Ben has been with Optus since 2006 in a variety of senior roles across the fixed and mobile product and marketing portfolios, as well as wholesale, and strategy and corporate development. Prior to joining Optus, Ben was a global strategic management consulting firm, where he led engagements across a wide variety of industries in North America and Europe.
Mr White will be a member of Optus’ Executive Leadership team and will report directly to Optus CEO, Allen Lew.
Optus Corporate Affairs
T: (02) 8082 7850