Optus introduces data-free music streaming.
Optus has announced its mobile music service, exclusive to prepaid mobile customers who want to use their mobile to stream music on selected apps without tapping into their data allowance.
Ben White, Managing Director of Marketing and Product at Optus said, “Music is the next pillar in Optus’ strategy to deliver game-changing entertainment experiences for customers. This builds on our growing content portfolio of Yes TV with Fetch which includes more than 35 premium channels and access to streaming services like Netflix and Stan, as well as exclusive cricket content and the English Premier League.”
Data free music streaming will be available from 2 May to new and existing customers on My Prepaid Ultimate, My Prepaid Daily Plus and other selected plans, and will deliver unrivalled choice and access to some of Australia’s most popular music streaming mobile apps, including iHeartRadio, Spotify, Google Play Music, Pandora and Guvera.
“As smart phones become even smarter, customers are increasingly turning to their mobiles for entertainment. With 78% of 16-34 year olds’[i] already enjoying music streaming, it makes sense for Optus to partner with some of the most sought after streaming services.”
“Although Australia is a nation of music lovers, we know that data is the number one barrier for Optus customers when it comes to music streaming. We’re confident these plans will break down the data barrier and convince more Aussie’s to try music streaming with Optus prepaid,” Mr White said.
Delivering richer music experiences for our customers
Optus is also giving customers a richer music experience with access to events, content and the hottest musical acts through ground breaking partnerships with Universal Music and iHeartRadio. Universal Music, the world leader in music-based entertainment, will produce events and content for Optus through its branded entertainment agency, BRING.
George Ash, President, Asia Pacific at Universal Music, said “With the passion for and consumption of music at an all-time high, we couldn’t be more excited to partner with Australia’s most innovative telco, Optus, to create platforms that bring artists and Optus’ customers together to experience life changing events and content.”
iHeartRadio will provide opportunities for audiences to access their favourite music and stations on one simple platform and get them closer to the artists and music they love, through live events and content produced by Optus’ social video content agency, Emotive.
Geraint Davies, Chief Operating Officer, iHeartRadio Australia, said, “We’re excited that Optus customers are able to get closer to the artists and music they love, anytime all for free through iHeartRadio. With access to multiple ‘money can’t buy’ iHeartRadio LIVE events here in Australia, as well as the opportunity to be part of some of the world’s biggest music events, streaming iHeartRadio has never been easier and we look forward to Optus customers connecting with the extensive range of content available to them.”
Optus Makes Music Mobile
Optus is the first major telco to bring streaming, access to live events and artists, as well as editorial and video content together into a music single platform for its customers. Optus music customers will get:
- Data Free Music Streaming: New and existing Optus customers who recharge on My Prepaid Ultimate, My Prepaid Daily Plus, and other select plans can stream as much music as they like, including monthly playlists, exclusive releases and curated content from the leading music streaming services Spotify, Google Play Music, iHeartRadio, Pandora and Guvera, all without touching their data allowance. Customers will need to have data or MyCredit to enjoy music streaming. Downloads, video and non-music content is excluded.
- Live Music Experiences: Access to over 20 live music events each year, including intimate gigs, events, tickets, and artist meet-and-greets via Optus’ partnerships with Universal Music and iHeartRadio Australia.
- Exclusive Content: Access to partner-generated editorial and video content, online experiences, music news, footage of live performances, and social content hosted by Optus; and
- Discounts: 15 per cent off music products via a customised music store.
Prepaid customers can stream music data free on select prepaid plans from 2 May 2016. Check out the plan details and apps below.
Optus Corporate Affairs
02 8082 7850
About Universal Music
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.
iHeartRadio is a free, all-in-one radio, music streaming, entertainment and live events platform. In the US, iHeartRadio is the No. 1 all-in-one digital audio service, far ahead of its competitors with over 800 million downloads. Recognising the phenomenal strength in the US, ARN brought iHeartRadio to the Australian market in 2013. To date, iHeartRadio has over 555,000 registered users with over 850,000 downloads. In addition to being able to access their favourite music from around the globe, audiences can access their favourite stations in Australia from ARN, the ABC, SBS and Fairfax, as well as stations in New Zealand and the US.
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal. Spotify is now available in 59 markets globally with more than 75 million active users, and over 30 million paying subscribers. Since its launch in Sweden in 2008, Spotify has driven more than US $3bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally. www.spotify.com
About Google Play Music
Google Play is an online store with millions of digital songs, movies, TV shows, apps, games, books and more. Google Play Music offers access to 35 million songs on any device, ad-free. Build interactive radio stations from any song or artist, browse expert-curated playlists, or discover new music with Google-powered recommendations.
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyse hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.
Guvera is an award-winning music and entertainment streaming service offering free access to millions of songs and content from local and international artists, legally. Through Guvera’s brand-funded entertainment platform, ads are presented in a way that is not disruptive to the listening experience. As a global leader in brand engagement, Guvera works with brands to grow their business and deliver a music experience that fans genuinely enjoy, while supporting the artists and record labels that produce it. 30 million songs licensed globally and growing. We’re made by music. www.guvera.com / www.guvera.com/brands
[i] UMG Global Insights, Connecting with Music Consumers, October 2015.
* All for use in Australia. Fair Go Policy applies. Selected Prepaid plans & streaming service apps only. Ends 16/07/17. Requires data balance or MyCredit. Downloads, video & non-music content incur data charges.