Optus redefines value for Australians with free broadband offer

29 April 2012, 10:40 am

Optus today announced the launch of a revolutionary new offer for Australian consumers – for the first time Optus will give customers 50GB of free home broadband on a range of competitively priced mobile and telephony plans. From 29 April 2012, Optus customers will be rewarded with 50GB of free home broadband a month when … Read more

Optus launches 4G network across Newcastle and Hunter region

26 April 2012, 10:41 am

Optus launches 4G network across the Hunter region with coverage available in Greater Newcastle, Maitland, Port Stephens and areas in the Hunter Valley. Select Optus customers will be able to enjoy 4G wireless broadband services from next week. Optus will use customer feedback to help optimise its 4G national rollout over the coming months. Optus … Read more

Quantity beats quality for the disconnected generation

23 April 2012, 10:42 am

Optus survey reveals Australians are more connected to Facebook friends than their family Despite having more tools than ever before, new research reveals that we are focusing on quantity not quality, when it comes to communications. According to new research* by Optus, 85 per cent of Australians feel they are not communicating with friends and … Read more

Optus drives reappraisal with launch of new brand campaign

23 April 2012, 10:00 am

Optus today announced the launch of a major brand campaign aimed at driving customers to take another look at Optus by connecting with them on a more emotional level. The centrepiece of the campaign is a 60 second television commercial which aired for the first time on Sunday 22 April. The commercial is a love … Read more

Austin R. Bryan addressed the CommsDay Summit

17 April 2012, 1:07 pm

Download transcript: Austin Bryan – Embracing Digital for the Next Era of Growth Austin R. Bryan, Director of Optus Digital Media, addressed industry influencers and media to open the CommsDay Summit 2012 in Sydney. Austin discussed the rapid rate of change of the current telecommunications industry environment whilst touching on the importance of digital products and … Read more