Optus and Network Ten ready to rumba with So You Think You Can Dance Australia

30 January 2008, 9:00 am

Optus and Network Ten today announced a fully-integrated sponsorship of TEN’s highly anticipated So You Think You Can Dance Australia that will deliver Optus spectacular alignment with Australia’s hottest new television format. Optus’ involvement spans broadcast, online and mobile through a single, all-encompassing deal. Optus mobile customers will be able to quickstep their way to … Read more

Optus selects M&C Saatchi and MPG

29 January 2008, 9:00 am

Optus announced today the selection of M&C Saatchi as its strategic advertising agency and Media Planning Group (MPG) as its media agency partner after a comprehensive and competitive review process. “M&C Saatchi and MPG were successful in retaining the account as they demonstrated an understanding of Optus’ marketing objectives through campaign integration of message, tone, … Read more

Optus asks, “Are you ready for Participation TV Australia?”

21 January 2008, 9:00 am

Optus, with broadcast partner MTV and technology partner Gravity, launched today Vidcast, the first Participation TV program of its kind to appear on Australian television. Vidcast will air 3pm to 4pm weekdays on MTV’s new interactive music channel The Music Factory (TMF). Vidcast or Participation TV (PTV) allows audiences to participate by contributing original video … Read more

Spend A Summers Night With The Optus ONE80PROJECT As They Announce The Winners Of This Year’s Competition

14 January 2008, 9:00 am

Sydney-siders are invited to a free festival celebration featuring local indie rock sensations – The Cops January 27 Harmony Park, Goulburn Street, Surry Hills From 6pm Optus, MTV Networks Australia and Samsung Mobile are set to bring Sydney’s Inner city to life on Sunday 27 January as they announce the winners of the OPTUS ONE80PROJECT … Read more

Advantage – Optus ZOO with Australian Open on the mobile

14 January 2008, 9:00 am

Optus continues to support the Australian Open in 2008 as official partner and official telecommunications provider for the fourth consecutive year. To support the tournament, running from Monday 14 January to Sunday 27 January, Optus has launched an Australian Open news site on the OptusZOO web and mobile portals so customers can keep up to … Read more